As more and more Chinese tourists visit Europe, the union is working towards making their journey smoother. In 2017, more than six million Chinese tourists entered Europe, the highest for the first time ever. China Tourism Academy gave the report, an institute working under Chinese National Tourism Administration, which is China’s biggest online travel agency.
46 percent of these tourists come from east China, regions. Major airports these tourists take flights are Beijing, Shanghai, Guangzhou, and Shenzhen. In the report, the China Tourism Academy reported that Europe is the second most visited destination by Chinese passport holders. In 2017, 26.3 percent of Chinese tourists visited Europe as compared to 2016. During their trip, the consumption per-capita also increased by 36 percent. All these details were given during the Sino-European tourism business summit in Venice just recently. At the same event, the 2018 European Union and China Tourism year were launched. It aimed at increasing Sino-European tourism exchange mainly through investments and cooperation.
The event was attended by many tour operators so that they able to increase contacts, plan strategies, and bond. Wang Chengyan, secretary general, European Federation of Chinese Tourism, said that 2018 EU-China Tourism Year will foster stronger communication between China and Europe. With this operation, they not only meet the Europe counterparts but also talk to partners and suppliers in China. They can also interact with the government sectors. He said that even though the number of Chinese tourists in Europe has increased, still there are some things need to be done immediately to make their travel easier.l
Jacopo Sertoli, chief executive, Select Holding, said that they had created simple services that can become a benchmark for receiving and dealing with Chinese tourists. The standards are very simple including keeping a hot pot in their rooms, linking payment modes of China, manuals in Mandarin, and Mandarin-speaking staff.